Vivity Labs launches Fit Brains brain-training game site
April 15, 2008
Vivity Labs launches Fit Brains brain-training game site
Researchers say that older adults and others can benefit from brain-training exercises.
But it took Nintendo’s BrainAge video game for the handheld DS to break the market wide open. It led you through basic math-related activities and literature passages, pointing to research that said if you did such math and read out loud, your brain functions much better.
Vivity Labs hopes to extend that market opportunity with Fit Brains, a casual games web site that allows people play games that help their brains in some way, VentureBeat has learned. Michael Cole, CEO and founder of Vivity Labs in Vancouver, Canada (pictured here), says that his company is targeting the older casual game players who may want to view their game playing as productive.
